Afton strives to raise awareness for all of our shows, and aims to maximize exposure for our artists in the process. On the local level, there is no promotion tactic that is more successful than simple face-to-face interaction between an artist and their fans. No company, agency, or club can ever substitute this vital interaction between artist and fan.
Because of this, we will always do our best to get the word out about our shows, and to create awareness about our artists while they proactively network and build their fan base through their personal connections. Nobody can do the work for you, but rest assured we are doing everything we can to get our show listings and our artists out to millions of music fans nationwide.
We have yet to see another company or venue that promotes their local artists more than we do. We do all that we can to get the word out about our shows, and the efforts we make to promote are usually far beyond what anyone else is doing on a nationwide level for local shows.
Between all of the Online Ads we run for our artists throughout the booking process there are anywhere from 20,000 to 100,000+ ad impressions/views for each show. This means that each month we average 3-4 MILLION ad impressions; and around 40-50 MILLION ad impressions annually. This is on top of the online ad campaigns we already run for our general "Afton Show Listings" page. As our artists start to get advance sales rolling our graphics staff launches special "Show Promo Ads" that we run specifically for that artist, targeting music fans in their city. We do this on our dime, at no cost to that artist, to gain exposure for their act name and to get word out about THEIR SHOW. Below are examples of the types of ads we run:
We have more total Fliers given out and distributed than most (if not all) other local shows featuring local artists. We do this by equipping each act we book with their free Flier Pack, which they can distribute however they feel is effective. In addition, we put fliers directly into the hands of artists' Fans when they buy an online Ticket. We also send strategies to those fans on how they can and should help their favorite local artist promote the show on a more grassroots level.
FLIER PACK SENT TO EACH ARTIST:
We get fliers into the hands of every artist on each show we put on. We provide them with a free Flier Generator that allows them to create a unique, show specific flier. The flier pack provides each act with handbills, full-page posters, HTML web banner images, and an online image of the flier for all website and blog promo.
FLIERS SENT DIRECTLY TO EACH FAN:
We essentially help create an unofficial "street team," by providing each fan that buys a ticket online (at www.AftonShows.com) with a PDF packet that includes 4-per page handbills, full-page poster, and Promotion Strategies that explains to the fan WHY they should help their favorite local band promote their show. We help equip every act's fan with a "street team" mindset, and explain the huge impact they can have in increasing a bands fan base.
On our main ticketing website we have "Featured Artist" spots that showcase the artist's picture, act name, and a link to buy tickets for the show they’re playing. This is free to our artists, and is earned by one of the top ticket sellers for each show. This is ranked every week and rotates weekly. The featured artists are seen by thousands of music fans buying tickets for our upcoming events.
Each act that books with us gets 1-on-1 communication with their Booking Rep. Throughout the booking process each artist is able to ask for and discuss promo strategies. Our Booking Reps are trained to help artists with promo road blocks, as well as how to educate our artists on the most effective and high yield promo tactics we have found and used for years.
Each show we book will be listed on our main website, which receives thousands of visitors each week. Each show is also listed on the venue's calendar as well.
*(Note: The venue may do additional advertising for the show such as include our show in their print ads, put posters up around the club, or put the line up on their marquee, but this is at each club's discretion and varies from club to club, and can even vary from show to show).
We also have a social network of tens of thousands of music fans, between our Myspace, Facebook, and Twitter accounts. We regularly post updates and tweet about our show listings and featured artists to help spread awareness about local shows.
We also provide a free Artist Resources website for our artists, as well as artists that don't book with us. Our goal is to educate local artists on alternative promo strategies we have found to work better than the "same old strategies" that local bands have been doing for years without much success!
Here is our Artist Resources Website.
We have produced over 8,000 concerts and worked with over 50,000+ local acts since 2002. We have extensively tested and re-tested the effectiveness of every possible promotion tactic our staff could think of over the past 8 years. We can only put our limited resources into the promotion tactics we know will cost effectively yield results. We have paid for and tested Print, Radio & TV ad campaigns for many years, but we have abandoned these grossly over priced and ineffective Ad Campaigns so that we could instead INCREASE average Artist Payment. If there is a promotion tactic we do not use currently it is because there is a tested and data driven reason why we've chosen not to spend resources on it.
To view past ad campaigns click here.
We are always open to new promotion tactics. We welcome any new ideas, and we will thoroughly review and test any good ideas that we have not tried yet: admin [at] aftonshows.com
*This page was last updated Nov 7, 2011.